“Let’s brainstorm a solution!” how many times have you heard that? It may seem like brainstorming has become a bit of a modern-day panacea to all maladies troubling businesses worldwide. But is brainstorming really a close to perfect solution? What are the downsides of brainstorming sessions?
Let’s face it, people tend to remember things in different ways and this shows when you start to talk about the first date, last year’s holidays or last week’s visit at the cinema. Is reality only a point of view?