Predicting has always been a tricky business. According to Polish folk wisdom it’s often a na-dwoje-babka-wrozyla kind of thing.

Yet, business forecasting doesn’t allow for such leniency and aims at precision. In the age of Big Data information from various sources can be extrapolated to identify future trends, customer behaviors and more.

Will it be possible for marketers to know what you need even before you become aware of your need?




Hello and welcome to the new incarnation of the WWS Blog!

We have reinvented and repurposed it to give you all an extra portion of the good stuff.

Each blog entry is addressed to learners who wish to expand their knowledge of (mainly) business-related subjects, as well as trainers who would like to use (mainly) business-related materials in class.

All entries will be based on online resources from quality publishers such as Harvard Business Review, Scientific American, Forbes, the Economist and others.

Enjoy and come back on Tuesdays and Thursdays!