Have you ever wondered what love, creativity and potential have in common? For one thing they are only communicable through actions rather than words. At the end of the day, it’s what you do that counts, not what you say.

Here’s some advice on how to communicate your potential to the world around you.

Check out: How to Get Others to See Your Potential





  • white paper – an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision
  • oblivious – unmindful; unconscious; unaware
  • prop – to support, or prevent from falling, with or as if with a prop
  • grasp – to get hold of mentally; comprehend; understand
  • leverage – to use (a quality or advantage) to obtain a desired effect or result
  • braggart – a person who does a lot of bragging (boasting)
  • frenetic – desperate or wild with excitement, passion, fear, pain, etc.
  • robust – strong and healthy; hardy; vigorous


Think about it

Answer the questions below.

  • Why did Dorie realize she had to ensure that her friends take notice of her career change?
  • What are the advantages of creating content? How can create it?
  • What is “social proof?” How does it manifest itself? What are its advantages?
  • In what way can a wingman be of help?


Practice makes perfect

In the sentences below replace the phrases in bold with the expressions from the original text

  • They’d ask about my past work in politics or nonprofit advocacy, not paying attention to the changes that had been consuming my life.
  • So how do you make other people realize, and remember, what you’re doing now — and comprehend what you can really do?
  • But another option is to find a “wingman” whose thinking is similar to yours and take turns promoting each other.
  • If you’ve changed careers, or are trying to get a promotion at your company, others may still think of the “old you.”
  • By creating robust and regular content, mobilizing social proof, and finding a wingman to help you disseminate information, we can begin to break through and control our reputation in the world.


Fill in the blank spaces using the verbs in brackets in appropriate tenses.

Overcoming people’s past perceptions of you isn’t easy. When I ________ (launch) my consulting business seven years ago, I was astonished to find — years later — that acquaintances and even friends ________ (not keep up) with my career transition. They’d ask about my past work in politics or nonprofit advocacy, oblivious to the changes that ________ (consume) my life. It ________ (not be) their fault, however. These days, we all ________ (have) thousands of Facebook friends or LinkedIn connections; it’s just not realistic to keep up with everyone’s latest developments. But the fact that they weren’t aware of my new business ________ (mean) I was losing out on referrals and potential clients. I realized I had to ensure they ________ (take) notice.


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