As mobile devices keep changing our online habits, an increasing number of companies are looking at the opportunities offered by booming app market. The question is no longer whether or not to enter it but rather how to do it in the most efficient and effective way. 

However, the transition to mobile is no small feat, and calls for a well thought out strategy. It’s best to start it by addressing several key issues.

 Check out: 4 Ways to Fit Your Mobile App Into Your Business Strategy 


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Think about it

 Answer the questions below.
  • Explain the meaning of “no-brainer” in the following sentence: “It’s a no-brainer then that you need a mobile strategy for your business, however big or small your company may be”
  • What two types of audience are mentioned?
  • Who can you monetize thanks to an app? Can you think of different business models for apps? Google the answers!
  • What advantages does a native app have over a mobile website?
  • At what point does it seem reasonable to set up an in-house team dedicated to your mobile app?
  • Think of several apps that you like. Can you identify their features which you find appealing?


Practice makes perfect

Choose the correct word.

One out of/in/from every three minutes spent online is/been/are spent in/on/at devices other from/than/that a PC, according from/to/with comScore. It’s a/the/- no-brainer then that you need a/the/- mobile strategy for your business, however big or small your company must/can/may be.


Fill in the blank spaces with a, the or an if necessary.

___ mobile website is ___ good start to ___ mobile strategy, but it’s not ___ replacement for ___ mobile app. Each serves ___ different purpose. ___ (N/n)ative apps offer ___ users far more flexibility and features than ___ websites. In ___ fact, your company must have both, ___ mobile website and ___ mobile app.


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