13/09/17

As usual, the release of new iPhones has sparked a lot of debate. There are those who believe this is not just a step, but a leap forward in mobile technology. There are also those who think it’s just an incremental improvement over the previous model. There are also those who consider this a step backwards.

Are the new iPhones a fruit of creativity or innovation? And what’s the difference between the two anyway?

Check out: Apple’s New iPhone 5C and 5S: the Results of Creativity or Innovation? 

Listen

iphone

 

Glossary

Think about it

Answer the questions below.

  • What cannibalized sales of Henry Ford’s once bestselling car?
  • What’s the difference between creativity and innovation?
  • What’s the difference between incremental and transformational innovations?
  • How did Edison change people’s assumptions about light?
  • According to the author, is the release of two new iPhones more of an innovation or creativity?

 

Practice makes perfect

Fill in the blank spaces with the words in bold. 

cling   –   beliefs   –   insisted   –   ingenious   –   dazzling

Every idea, no matter how ________ or successful, will eventually need to be replaced with a new one. But business leaders, as human beings above all, tend to ________ to their existing ideas, ________, and other mental models — or what we call boxes — longer than they should. For instance, Henry Ford famously ________ on continuing to manufacture the Model T long after his competitors were creating ________ new automobiles that significantly cannibalized sales of his once bestselling car.

 

Fill in the blank spaces with the missing words. Use ONE word in each gap.

Innovation can be defined ________ a change in reality. _______ other words, innovation means taking an existing idea or box, _______ as the idea for a new product, service, or business model, and turning it ________ reality (for example, by manufacturing the product or implementing the business model). Once the first iPhone was developed, Apple was free to create all sorts of new features ________ and iterations ________ the iPhone and iPad — encouraging customers to change their own understanding of the products’ possibilities.

 

Explore it more

 

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