14/03/27

Business literature and the Internet are replete with useful advice on project management. In fact, the very wealth of such information makes the process of separating the wheat from the chaff rather difficult and time-consuming.

So how about starting with three useful pieces of advice?

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14/03/25

All of us at least once had a good idea, a business idea to be more precise. The problem is that the vast majority of us haven’t done anything with it and so the idea died.

In a world where about two-thirds of good ideas are rejected because they are presented in an underwhelming way, it might be a good thing to brush up on your persuasion skills and give your idea a kiss of life.

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14/03/20

It has been scientifically proved that coughing and yawning are contagious. The same applies to emotions, even the ones expressed via social media portals.

Can it really be the case that your friend’s gloomy post will make you feel down?

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14/03/18

Whenever we’re faced with a change in our lives we have to deal with a challenge of having to get used to the new. The challenge tends to be larger or smaller but it’s never entirely absent. There are at least several ways in which we can make sure that the challenge of coping with the new will never grow out of proportion.

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14/03/13

Marketing has never been easy. And now that people have become more cynical than ever about advertising it’s become even more difficult for marketers to win the heart and mind of a consumer.

When neither ATL not BTL advertising strategies yield the desired results, what kind of marketing should companies reach for?

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