They say that silence is golden, but it’s easy to forget about this simple truth in such a noisy era as this one. And when your head is buzzing with a constant flow of ideas, just remember: sometimes the greatest ideas are those silent ones.

Check out: The Most Engaging Ideas Leave Something Out

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Listen

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Glossary

• override – use one’s authority to reject or cancel (a decision, view, etc.); extend over, overlap
• void – not valid or legally binding; completely empty
• spare – with no excess fat, thin; elegantly simple
• extrapolate – extend the application of (a method or conclusion) to an unknown situation by assuming that existing trends will continue or similar methods will be applicable
• concoction – a mixture of various ingredients or elements
• patron – a customer of a shop, restaurant, etc., especially a regular one

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Think about it

Answer the questions below.

• What have you learnt about white space?
• What did the makers of Toyota Scion do to appeal to the Gen Y buyers? Were they successful?
• How did Apple use silence to its advantage at 2007 launch of the first iPhone?
• What is special about In-N-Out Burger’s menu(s)?
• What do best innovators and neuroscientists know about human brain?

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Practice makes perfect

Fill in the blank spaces with the correct forms of the words in CAPITAL LETTERS.

But when we respect the white space — or when we ________ INTENTION create by removing just the right thing in just the right way — we allow others to fill the void, adding their own ________ INTERPRET and impact. In fact, I’d argue that some of the most ________ ENGAGE ideas have something ________ PURPOSE missing. Limiting information engages the ________ IMAGINE.

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It takes discipline to ________ INTENTION leave something ________ COMPLETE, so that others may complete it. David Chase, creator of the groundbreaking HBO series The Sopranos, produced one of the most indelible final episodes in TV history: a “no ending” ending. Instead of a story ________ RESOLVE, television screens suddenly went black ________ SEEM in mid-scene during the final seconds.

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Explore it more

Depeche Mode “Enjoy the Silence” lyrics:

Words like violence
Break the silence
Come crashing in
Into my little world
Painful to me
Pierce right through me
Can’t you understand
Oh my little girl
All I ever wanted
All I ever needed
Is here in my arms
Words are very unnecessary
They can only do harm
Vows are spoken
To be broken
Feelings are intense
Words are trivial
Pleasures remain
So does the pain
Words are meaningless
And forgettable
All I ever wanted
All I ever needed
Is here in my arms
Words are very unnecessary
They can only do harm
Enjoy the silence

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