Have you ever wondered why we like some designs but not others? Or how metaphors influence the way we feel about objects? Well, here’s an interesting explanation.



  • root – have as an origin or cause
  • affection – a gentle feeling of fondness or liking
  • lightweight – lightly built or constructed
  • struggle – make forceful or violent efforts to get free of restraint or constriction


Think about it

Answer the questions below. Pause at times indicated in the brackets.

  • Why do motel rooms look the way they do, according to George Nelson? (1:19)
  • In what way did the clipboard influence the students’ attitude towards the task assigned? (2:38)
  • Where did Lakoff believe language came from? (4:03)
  • How does the brain function when we’re experiencing something and when we’re only imagining the situation? (5:43)
  • In what way were apples and melons helpful in the process of designing new things? (8:06)


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