Feeling too comfortable where you are might be detrimental for success. Therefore, to keep growing you need to keep changing. And this is as true about entrepreneurs, as everybody else.

Check out: If You’re Comfortable, Change Something



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  • volatile – liable to change rapidly and unpredictably, especially for the worse
  • tense – unable to relax because of nervousness, anxiety, or stimulation.
  • reward – a thing given in recognition of service, effort, or achievement
  • predator – an animal that naturally preys on others
  • lurk – be or remain hidden so as to wait in ambush for someone or something
  • outweigh – be heavier, greater, or more significant than


Think about it

Answer the questions below.

  • What “comfort zone” might mean in the context of entrepreneurs?
  • How can an entrepreneur step out of their comfort zone?
  • Why does the majority of car accidents happen within five miles of home?
  • What is an evolutionary explanation for our unwillingness to break out of the comfort zone?
  • What is the great thing about making yourself less comfortable?


Practice makes perfect

Fill in the blank spaces with the correct forms of the words in bold.

________ ENTREPRENEUR is one of the most challenging “jobs” there is. You’ll wear many hats, make tough ____ DECIDE and work long hours for lower pay, at least at the start of your venture. Of course, the benefits of being your own boss and having ____ LIMIT income potential balance these challenges, but even so, entrepreneurship is volatile and ____ EXCITE.

Putting yourself in an ________ COMFORT position, such as meeting a new type of client or making a new type of product, can lead your business to growth. It forces you to try new things. History is ripe with successful ____ INNOVATIVE who moved forward only because they were willing to do things that other people either didn’t want to do or couldn’t think to do. The more novel and ____ CONVENTION your ideas are, the more likely you’ll be to break out from the norm and find success. Doing so is also a risk, but without risk, there can be no reward.


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