In recent years, the rise of the Internet has revolutionized the way in which musicians create, distribute and monetize music, enabling aspiring musicians to establish their brand while bypassing the record label model and breaking the old paradigm of the traditional music industry. Meytal Cohen is a pioneer music entrepreneur that has gathered millions of followers through her unique online journey, establishing herself as one of the most well known drummers in the world through her YouTube drum videos, gaining over 140 million views to date.

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