It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company pops up in your inbox. Comedian James Veitch turned this frustration into whimsy when a local supermarket refused to take no for an answer. Hijinks ensued.


What do you usually do with spam emails?





  • settle down – to become quiet, calm, or orderly
  • overload – give excessive work, responsibility, or information to
  • predominant – present as the strongest or main element
  • lo and behold – a phrase used to present a new scene, situation, or turn of events, often with the suggestion that, though surprising, it could in fact have been predicted
  • discriminate – recognize a distinction; differentiate
  • mundane – lacking interest or excitement; dull


Think about it

Answer the questions below. Pause at times indicated in brackets.

  • What story from his childhood did James forget? (0:50)
  • What problem with the Internet does James identify? (2:26)
  • How did James react to the final message about the opening and what was the reaction? (4:19)
  • How does the story from James’s childhood tie in with the conclusion of the email exchange?


Practice makes perfect

Fill in the blank spaces with the words in brackets used in appropriate tenses/forms.

It’s funny the things you forget. I ________ (go)to see my mother the other day, and she ________ (tell) me this story that I ________ (completely forget) about how, when we were driving together, she would pull the car over, and by the time she ________ (get out) of the car, and ________ (go) around the car to let me out of the car, I ________ (would already get) of the car and pretended to ________ (die). And I remember, that ________ (be) a game I used to play with myself to entertain myself whenever I was bored or frustrated.


Fill in the blank spaces with the missing words. Use ONE word per blank space.

And here’s the problem: ________  internet gave us access ________ everything; but it ________ gave everything access to us. It’s hard enough to discriminate ________ the things that genuinely matter in this world and the minutiae of life, without having emails ________ supermarket chains and Candy Crush Saga. And I was really annoyed ________ them, and I thought, OK, I was about to write a strongly worded email, ________ I can do quite well.


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