Maryellis Bunn is on a mission to make the real world as compelling as the digital one. Key to her vision? Sprinkles, lots of sprinkles.









  • whimsical – unusual and strange in a way that might be funny or annoying
  • compelling – convincing, demanding attention
  • sprinkles – tiny pieces of candy, of various flavours and shapes, used for decorating cookies, servings of ice cream, etc.
  • to wade – to walk with effort through e.g. water
  • edible – safe to eat and not poisonous
  • tumbleweed – a plant of North America and Australia that breaks near the ground when it dies, and forms large balls that are rolled around by the wind
  • scalper – (informal) a person who resells tickets at a large or quick profit
  • irresistible – so good or attractive that you cannot stop yourself from liking them or wanting them
  • inception – the starting point of an institution or activity
  • to map out – to plan the details
  • to ink – to engage or hire by securing someone`s signature on a contract
  • Popsicle – a brand name for a sweet, flavored ice on a stick
  • scoop – a round deep spoon for serving food, for example ice cream
  • deluge – a deluge of things is a large number of them which arrive or happen at the same time
  • iterative – doing something again and again, usually to improve it
  •  malleable – capable of being altered
  • to ramp up – to increase
  • garnish – ornament

Answer the following questions:

  • Why was it difficult to lease a place for the Museum in the West coast?
  • What happened later?
  • Are you surprised the concept has worked?
  • Would you like to visit the Museum?
  • Bunn’s childhood fantasy was swimming through a pool of sprinkles. Did you have one?
  • If you could fill a pool with anything, what would you fill it with?
  • Tickets to the Museum cost $18 for one person and $30 for couples. Do you think it`s expensive?
  • Bunn says: “Everyone has their own ice cream story.” Do you? ;)


Practice Makes Perfect

Fill in the gaps in the sentences below with the correct form of the words in bold.

map        whimsical           ink           scoop       inception           wade

  1. It is served hot or cold with a ……….. of ice cream and whipped cream.
  2. They are getting close to a deal but nothing has been …….. yet.
  3. We rolled up our trousers and ………. across the river.
  4. The song she was singing had a ……….. charm.
  5. We decided it was time to ……. out a plan of action.
  6. Terry has been on the board since its ……….. three years ago.


ANSWERS: 1. scoop; 2. inked; 3. waded; 4.whimsical; 5. map; 6. inception


  • What is the most irresistible food to you?
  • Can you think of a book that was so compelling you just couldn’t put it down until you reached the last page?
  • Is some kind of food inedible for you?
  • Do you have your future all mapped out?
  • Have you ever bought a ticket from a scalper?



Explore it more to create your own teaching-learning experience!

Take a trip around the Ice Cream Museum in San Francisco: