22/03/11

International Women’s Day from a marketing perspective.

 

 

Read or listen:

International-womens-day-is-obsolete

 

Glossary

  • obsolete  – out of date
  • to instil – to put a feeling, idea, or principle gradually into someone’s mind, so that it has a strong influence on the way that person thinks or behaves
  • to pique – to excite or arouse especially by a provocation, challenge
  • to spark – to cause the start of something, especially an argument or fighting
  • to convey – to convey information or feelings means to cause them to be known or understood by someone

 

Now answer the questions:

 

  • What came to the students’ minds when they heard the words “Women’s Day”?
  • What was ”outrageous” for one of the students? Why?
  • Why are more empathetic advertising campaigns needed?
  • How are girls and boys generally educated in society?
  • What are companies expected of in today’s world?
  • What’s one of the biggest mistakes you can make in marketing according to the author of the article?

 

Practice Makes Perfect

Watch the first part of the talk Hillary Clinton Talks About Being Discriminated Against As A Woman, Putin’s Misogyny:

hillary-clinton-talks-about-being-discriminated-against-as-a-woman-putins-misogyny

and answer the questions below:

 

  • What does Hillary mean by “wacky”, or “off-the-wall criticism”?
  • What does Hillary Clinton mean by ”you can second guess yourself”?
  • What is misogyny meant to do in Hillary Clinton’s opinion?
  • Who should you stand up for?

Use the words in Glossary to complete the sentences below, make sure their form is correct.

  1. I’m afraid your company uses ……….. technology.
  2. This argument ……….. a heated discussion.
  3. Can you ……… this message to the manager?
  4. My parents …………. in me a love of reading and learning.

 

Key: obsolete; sparked; convey; instilled

Discuss

 

  • What is the most annoying thing about women?
  • How would the world be different if all leaders were women?
  • Joseph Conrad said: “Being a woman is a terribly difficult task, since it consists principally in dealing with men.” What does this mean? Do you agree?
  • Are photos of women in advertising degrading to women?
  • Someone once said: “God created man before woman. But then you always make a rough draft before the final masterpiece.” What does this mean? Would you agree?

 

Explore it more to create your own teaching-learning experience!

 

6 essential lessons for women leaders

In a rich conversation full of practical insights, former Prime Minister of Australia Julia Gillard and former Finance Minister of Nigeria Ngozi Okonjo-Iweala reflect on their experiences as women leaders in positions of global power — and share six standout lessons on what it takes to lead and build solidarity in the face of gender bias and stereotypes.

 

Watch: 

 

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