The vast majority of people do not think of learning in terms of fun, entertainment or game. It’s usually quite the opposite, that is boredom, coercion and boredom again.

However, gamification has made it possible for companies to destigmatize training and turn it into pleasure. Deloitte is currently at the forefront of the trend, showing the rest how to do it right.

Check out: How Deloitte Made Learning a Game 



  • stay ahead of – lead
  • transparency – clarity
  • embed – incorporate
  • in-depth – detailed
  • inception – the establishment or starting point of an institution or activity
  • tier – a level or grade within the hierarchy of an organization or system
  • dub – give an unofficial name or nickname to (someone or something)
  • counter-productive – opposite to productive
  • Millennials Generation Y

Think about it

Based on the text answer the following questions. Leave your answers in the comments below!

  • Why do you think people are generally rather unwilling to do training?
  • In what way did Deloitte decide to encourage its executives to participate in training more? What were the results of such a move?
  • Where does Deloitte take content for DLA from?
  • What are “Snowflake” badges?
  • How did Deloitte go about solving the problem of traditional leader boards?

Practice makes perfect

In the sentences below replace the phrases in bold with the expressions from the original text. Leave your answers in the comments below!

  • No matter how easy you make it to access, or how brilliant the learning programs are, training is simply not something people would jump at doing when they have some free time.
  • DLA uses content from such top-notch business schools as Harvard Business Publishing, IMD, Melbourne Business School, and Stanford Graduate School of Business.
  • To help establish stronger bonds within community, each learner’s home screen receives news feed updates from the users they follow.
  • They do this by watching a 3-minute video, which explains how to use the website, and while watching the video, they are shown how to customize the site to their individual learning priorities.
  • This level of customization is important, because it generates a higher level of engagement.
  • The same consistent top users, with ginormous scores, discourage everyone who knows they have no chance of beating them.


Choose the best answer.

As learners 1. ________ each online learning program, they receive a badge to 2. ________ their achievement. Most of those badges are won 3.________ completion of straightforward competencies, but some are ‘secret’ badges, 4. ________ “Snowflake” badges. These are created to surprise and delight learners and are unlocked only by 5. ________ certain goals. For example, if all members of one department watch the same video during the same week, they all receive a snowflake badge.



  1. complete
  2. complement
  3. compete



  1. make
  2. mark
  3. model



  1. with
  2. upon
  3. once



  1. dubbed
  2. done
  3. dedicated



  1. obtaining
  2. achieving
  3. assuming


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