Once you go online it’s very easy to forget that all the cool stuff there has been actually created by humans (especially when you visit corporate websites). And similarly, once you start playing around with all that dazzling technology to create content, it’s good to remember that your message is directed at other humans.Check this out to see how to make your messages personal: Digital Marketing: It’s Not Just Business, It’s Personal 





  • weigh in on something – contribute to something (e.g. discussion)
  • takeaway – conclusions, impressions, or action points resulting from a meeting, discussion, roundtable, or the like
  • gem – a precious or semiprecious stone, esp. when cut and polished or engraved
  • ditch – to stop having or using (something you no longer want or need) : to get rid of (something)
  • underutilize – not to make enough use of something
  • align with something – to change (something) so that it agrees with or matches something else


Think about it 

Are the statements below true or false?

  • Saying sorry in a corporate message is a sign of being human.
  • Consumers’ ideas are nice to listen to but they should never be implemented.
  • “About Us” page should have a bullet-point list of products and services that your company offers.
  • Companies should use as many social media platforms as possible.


 Practice makes perfect

Fill in the blank spaces with the prepositions in bold.


in   –   through   –   by   –   of   –   to   –   for   –   on (x2)   –   from

Be human. It’s a simple idea, but what does that mean ____ online marketing? Our Team Digital, a group of experts ____ social media and public relations, weighed in ____ just this question in our debut Google Hangout, a regular series designed to help you better build your online brand. Today’s hangout, hosted ____ our technology editor Jason Fell, focused ____ making digital marketing relatable, and covered everything ____ creating customer loyalty ____ engaging ____ social media. We’ve collected four of the most important takeaways below, but there were gems throughout so don’t forget to watch the full video ____ the hangout online.


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