The language you use defines you. It’s true. People judge others by accents, word choice and other language related factors. And when they can’t hear you, the judgments are made based on the quality of your writing. This is exactly why corporate communications are central to building brand reputation.

But what does it look like in practice? What can be considered good writing and how to learn it?

Read More >>

(1006)

Podcast: Play in new window | Download