New technologies and social media not only have changed our habits but also pushed us into developing some new ones. For example, we tend to share online the items we plan to buy or buy the items we have shared. 

So… which one of the two possibilities it really is? Maybe both of them?

Check out: The Three Tribes of Social Shopping





  • tribe – a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader
  • leap – jump or spring a long way, to a great height, or with great force
  • quest – a long or arduous search for something
  • vague – of uncertain, indefinite, or unclear character or meaning
  • underline – draw a line under (a word or phrase) to give emphasis or indicate special type
  • prevail – prove more powerful than opposing forces; be victorious
  • accomplish – achieve or complete successfully

Think about it

 Answer the questions below.

  • Why did the author and her colleagues ask the question which opens the article?
  • What are some possible explanations for why social media users report buying items they have previously shared or favorited online?
  • Describe the three types of social media shoppers.
  • Which group/s of social media buyers seem to be the best target for marketers?
  • How can marketers reach and inspire “thinkers” and “leapers?”


Fill in the blank spaces with the words in bold.

one   –   other   –   two 

There are ________ possible explanations for why so many social media users report buying items they have previously shared or favorited online. ________ is that customers are sharing items they are already planning to purchase. The ________ is that the social discovery and sharing process is helping drive customers towards the cash register.

  • What is the difference between another and the other?


Fill in the blank spaces with the missing words. Use ONE word in each gap.

For marketers, the opportunity of social lies ______ the ability to reach and inspire the “thinkers” and “leapers” — to find and drive sales from people who might never otherwise move ______ interest ______ commitment. And you have two different ways to do that: by creating social media campaigns and social media-friendly content ______ inspires people to share your products and services, and ______ undertaking ______ kind of social media monitoring that allows you to identify the thinkers and leapers ______ the moment of sharing, so that you can move them towards a purchase during ______ window in which they are most likely to buy.


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