14/04/03

The vast majority of consumers today are very skeptical about advertising. Most of us pay no attention to commercial breaks on the TV, we get vexed by online banners, cookies creep us out, and whenever we hear that this and that product is the best we just shake our heads pitifully.

In an age of unlimited access to information and hyper-aware consumers, is it still possible  to actually sell a product and make people buy into it?

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