Leonardo da Vinci once said that “simplicity is the ultimate sophistication.” Albert Einstein concurred several centuries later and stated “[i]f you can’t explain it to a six year old, you don’t understand it yourself.”

So, how can simplicity benefit your business?

Check out: Key to a Successful Business? Simplify, Simplify AND Simplify.





  • groundbreaking – originating or pioneering a new endeavor, field of inquiry, or the like
  • decent – suitable; appropriate
  • overly – excessively
  • elevator pitch – An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.
  • tune out – (slang) to stop paying attention to a person, situation, etc.


Think about it

Answer the questions below.

  • What might happen to businesses that try to do too much?
  • What can you do to improve your elevator pitch?
  • How can you identify your ideal customer?
  • What is the benefit of being really good at one thing?
  • What can you do not to lose sight of the one outcome you’re providing your customers?



Practice makes perfect


Fill in the blank spaces with the missing words. Use ONE word per blank space.

While I will probably ________ invent the next groundbreaking, disruptive technology or be ________ Forbes’ Billionaires List, I have ________ a decent life for myself being an entrepreneur. As the founder of PR-firm fifteen media, I can say the key to ________ a business going is: simplify, simplify AND simplify. You can never ________ it too easy for yourself and your customers.


Find the sentences below in the original article and fill in the blank spaces with the missing words/phrases. (The words in bold form an essential part of the expression/structure/grammar point that you get after filling in the blank spaces.)


  • So, it is worthwhile ________ your elevator pitch. 
  • The more convoluted you make it; ________ people will tune you out and then you will get nowhere.
  • I would recommend ________ and ________ the characteristics of your dream customer.
  • Am I really, really good ________ one thing? (Find 2 more examples illustrating the same grammar point within the paragraph)


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